Llewellyn Devereaux, also known as “Master Lui,” is a Visionary, Global Business Speaker and a best-selling author. With a firm background in Economics, he has become the go to expert on current/future industry analysis and geopolitical trends that affect macroeconomic conditions for business and governments.  His objective with his talks is to always invigorate, educate and inspire planting seeds of growth wherever he goes. He is on a mission to create prosperity in Africa. 

He is the founder and CEO of The Genie Group and he consults for multiple companies across different industries in areas of innovation & strategy helping companies and governments with fresh & exciting ideas for growth while helping with implementation.

After completing his studies at Wits University having done Economics, he had an idea in 2012 to invent the world’s first premium anti-hangover shooter – Lohocla (alcohol backward), a product to help alleviate the symptoms of a hangover so that responsible people could still function after nights out. This product became available nationwide and soon to be exported to Europe and the USA.

As a result of the product’s success, he was named one of the top 40 under 40 Entrepreneurs in Africa by African Independent Magazine in 2018 and has been featured on multiple radio and TV interviews. He is now the founder of Craft Club Africa, Llewellyn Devereaux Seminars, Fashion X Africa, he is a Brand South Africa ambassador, a mentor at the Allan Gray Orbis Foundation & the Director of Innovation and Entrepreneurship for the Africa Trade Chain to help with the South African implementation of the AfCFTA (African Continental Free Trade Agreement) as seeing Africa thrive is a burning passion of his.